LEAGUE PROTEST OF THE LAST SUPPER PAYS OFF
The movie, The Last Supper, while not offensive to Catholics, nonetheless offended Catholics with its promotional material. The league, responding to many complaints, wrote a letter of protest to Sony Picture Releasing president, Jeffrey Blake.
“Our position,” said Dr. Donohue, “is unambiguous: the use of religious symbols by profit-making institutions should be treated reverentially, or not at all. I would be most interested in knowing your thoughts on this matter.
“In addition, perhaps you can explain to me why the display of a tomato, complete with a crown of thorns and flame emanating from its top, poised above a table of actors toasting wine, should be used to advertise a movie called The Last Supper? The New York engagement opening on Good Friday also deserves explanation.”
The response from Sony was decisive: “We have taken the unusual step of modifying our marketing campaign by removing the crown of thorns from the tomato, a depiction that you may have interpreted as offensive.”
The league is satisfied with this modification.