It is understandable that Christians who only see the billboard might be disconcerted. At first blush, the sight of a Jesus-figure, standing with his arms outstretched, covered with tattoos, is jarring; on his body are such words as “Outcast” and “Addicted.” But the video offers a much more complete, and satisfying, picture of the intended message.
The video shows how Jesus forgives and transforms the life of sinners. It also shows how Jesus loves those who have been rejected by society, offering them hope. Indeed, the six-minute video shows how the promise of salvation awaits those who follow Jesus. As such, it is a positive and quite moving statement. We applaud this novel effort to showcase the power and glory of Jesus Christ.
To see the video, click here.