A young good-looking star, Sydney Sweeney, managed to set off a firestorm of criticism over the summer with an American Eagle ad.
A video of the ad said, “Sydney Sweeney has great genes.” She was shown crossing out “genes,” inserting “jeans.” She opined, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.”
She hit the Left’s hot button. The very word “genes” was enough to ignite charges of eugenics. Moreover, her critics took note that she is a blue-eyed blond white woman, as if that is a bad thing. Ironically, it is those in left-wing circles who pioneered eugenics.
Margaret Sanger, the founder of Planned Parenthood, was one of the great eugenicists of the twentieth century. She believed that the best way to get rid of poverty was to get rid of the poor, especially blacks. This was the motivation behind her birth control agenda.
The Left hates the word “genes” because it reminds them of the role nature plays in directing human behavior. That bothers them. Their quest for social engineering is predicated on the idea that by manipulating the environment, we can determine behavioral outcomes. Nature gets in the way of their grand totalitarian design.
American Eagle did not buckle, sending its sales and stock soaring, thanks to the humorless woke mob. Congratulations to Sydney Sweeney for braving the storm, and to American Eagle for doubling down.
