Catalyst September Issue 1998
In the March Catalyst, we ran a short story on an ad by Diesel that appeared in the March edition of Marie Claire. The ad pictured several women wearing Diesel jeans draped in a habit headpiece praying the rosary; in a grotto behind them was a statue of the Virgin Mary, who was also wearing jeans.
We are glad to say that an apology was finally granted by the company. The complaints that the company received were then passed on to the parent company which created the ad. It is located in Molvena, Italy. We hope not to see a repeat performance.